In fact, opening the talent pool seems to be one of the biggest employer benefits when it comes to a work from home policy. Jessica Greenwalt, Founder of Pixelkeet and Co-Founder of CrowdMed says, “Pixelkeet has been able to attract very talented designers and developers who want to live the freelance lifestyle without having to fish for work on their own. It's also been easy for us to work with clients from around the globe because we have a team member in a timezone convenient for communicating with most clients.”
The concept of data mining and profiting off that data mining isn't anything new. And while some companies engage in some rather disreputable practices to do this, Global Test Market seems to be doing just fine with the whole “consent to disclose” thing. More importantly, in some cases this may help you as some companies will offer to do more specialized product testing once they've identified you as their target demographic.
There’s lots of additional ways to boost your income on Vindale, including rewards for opening adverts sent to your email account, or small payments for watching advertising videos online. The site pays out in plain and simple cash, and doesn’t mess around with rewards or gift cards, which many people familiar with the survey landscape find a welcome relief. However, as with OnePoll, you’ll have to earn $50 before you can remove you money from the site, which may not be as tempting as some companies where the threshold is much lower.
Questionnaire design is a multistage process that requires attention to many details at once. Designing the questionnaire is complicated because surveys can ask about topics in varying degrees of detail, questions can be asked in different ways, and questions asked earlier in a survey may influence how people respond to later questions. Researchers also are often interested in measuring change over time and therefore must be attentive to how opinions or behaviors have been measured in prior surveys.
One other challenge in developing questionnaires is what is called “social desirability bias.” People have a natural tendency to want to be accepted and liked, and this may lead people to provide inaccurate answers to questions that deal with sensitive subjects. Research has shown that respondents understate alcohol and drug use, tax evasion and racial bias; they also may overstate church attendance, charitable contributions and the likelihood that they will vote in an election. Researchers attempt to account for this potential bias in crafting questions about these topics. For instance, when Pew Research Center surveys ask about past voting behavior, it is important to note that circumstances may have prevented the respondent from voting: “In the 2012 presidential election between Barack Obama and Mitt Romney, did things come up that kept you from voting, or did you happen to vote?” The choice of response options can also make it easier for people to be honest; for example, a question about church attendance might include three of six response options that indicate infrequent attendance. Research has also shown that social desirability bias can be greater when an interviewer is present (e.g., telephone and face-to-face surveys) than when respondents complete the survey themselves (e.g., paper and web surveys).
Sometimes survey invitation links direct you to other survey companies, rather than keeping things in-house, which can feel a bit like spam. As is common in the industry, you can sometimes get stuck filling out lengthy qualifying questions which take up to 30 minutes just to see if you’re eligible for a survey. Needless to say if you find out you are not then this is extremely frustrating.
Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.