The point of each survey is to present you with a topic you're interested in and qualified to discuss for the benefit of the researcher. Surveys range in time required, from very short to quite long. Because researchers are looking for opinions only from certain segments of people, you may find you have to try a few surveys before you're qualified to give your opinion on one. Keep at it, and you'll eventually find one that's right up your alley.
Or, you might already have an app that includes a survey builder. Many form builder apps include survey templates, and all could be used to make a survey with a little extra work. Marketing automation tools—including email marketing apps like Constant Contact and VerticalResponse—also often include survey builders, so if you're already using one of them for your marketing it might be best to use it for surveys, too.
Watching video ads: Video ads certainly aren't uncommon in the online world. While generally they're a hassle getting in the way of the content you want to watch, many paid survey sites have turned them into a way for members to make money. It's pretty easy to make a tab, set a playlist of paid ads going, mute it, and carry on with browsing the internet or taking surveys.

Polls and surveys are pretty similar—after all, a poll is just a simple survey with one question. That often makes poll apps far simpler to build and answer, since they're focused on just one question. PopSurvey takes that same poll-style approach, and adds it to a normal survey that can have as many questions as you need—but your survey itself will look as simple as a poll, with only one question shown at a time.


Tirena is a Managing Senior Analyst for Gartner Digital Markets. She graduated from Christopher Newport University with a Writing Intensive BS in Biology with a focus in genetics, obtained a Masters in Public Health from George Mason University, a Writing Certificate from the University of Cambridge and a Marketing Certificate from Georgetown University. Follow her on @TJDingeldein for insights on marketing, data science, and startups.
Several of our non-profit clients recently decided to conduct surveys of their supporters, and we were asked to seek out a good solution for conducting these surveys. One of the biggest challenge was finding a free service that did not severely limit the number of questions we could ask nor the number of respondents we could allow. We determined that SurveyPlanet had the flexibility and services we required. Building questions was simple and effortless, and we are now analyzing the results with the excellent tools available. We highly encourage others seeking an easy way to conduct surveys to use this excellent service.
Typeform lets you create surveys using conversational data collection methods evocative of a real-life interviewer. Typeform will feed your survey-taker a question and, based on their response, feed them one of several follow-up questions that ensure a natural progression, avoiding the “just check the next box” feeling that accompanies so many surveys.
Surveys can be a great research tool – but your data is only as good as the science of the survey. It’s a causal relationship. SurveyMonkey offers an extensive collection of templates and survey types you can use as the basis of your research surveys. And all of our survey template questions, including each certified question in our Question Bank, are written by professional survey methodologists. Check out these and other survey templates for your research projects. (Please note that some of these surveys are only available in English at this time.)
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Marketer Adrien O'leary uses Zapier to share his FluidSurveys survey with every new contact he adds to his Knack database. Zapier copies the email of the contact, and sends it to FluidSurveys, which then sends the survey invite to the new contact automatically. "I also pass parameters in the survey URL so some elements of the survey (like name of a client's business) can be customized," says Adrien.
“I participated in an in-home product trial study. A coffee machine company sent me one of the coffee makers along with about 200 coffee pods. I received $7 for completing 3 short surveys. Plus, after the study, the company said I could keep the coffee maker. So, I got like 4 mos of coffee for everyone in my household, a free coffee maker and $7!” - David W.
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