Indeed, these web apps are available with multiple (typically three) pricing plans and generally offer significant discounts if access is paid for one year in advance. A key feature or even question type that the product supports may not be available in a pricing tier that matches your budget even if the survey package supports it. Unfortunately, some products have feature list comparisons among their pricing tiers that are long enough to induce dizziness, so it's worth a call or email inquiry to the company to ensure that a package meets your requirements at a specific plan spending level.
Looking for a survey tool you can run on your own server? LimeSurvey is the app for you. It's an open-source survey project that lets you build detailed surveys, host them on your own, or embed them in Drupal or WordPress sites. Surveys have just about any feature you could want, though you'll have to dig through menus to set them up, add question sections, and then tack on individual questions.
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In general, questions that use simple and concrete language are more easily understood by respondents. It is especially important to consider the education level of the survey population when thinking about how easy it will be for respondents to interpret and answer a question. Double negatives (e.g., do you favor or oppose not allowing gays and lesbians to legally marry) or unfamiliar abbreviations or jargon (e.g., ANWR instead of Arctic National Wildlife Refuge) can result in respondent confusion and should be avoided.
“I participated in an in-home product trial study. A coffee machine company sent me one of the coffee makers along with about 200 coffee pods. I received $7 for completing 3 short surveys. Plus, after the study, the company said I could keep the coffee maker. So, I got like 4 mos of coffee for everyone in my household, a free coffee maker and $7!” - David W.
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