In most circumstances, the number of answer choices should be kept to a relatively small number – just four or perhaps five at most – especially in telephone surveys. Psychological research indicates that people have a hard time keeping more than this number of choices in mind at one time. When the question is asking about an objective fact, such as the religious affiliation of the respondent, more categories can be used. For example, Pew Research Center’s standard religion question includes 12 different categories, beginning with the most common affiliations (Protestant and Catholic). Most respondents have no trouble with this question because they can just wait until they hear their religious tradition read to respond.
There are two camps when it comes to working from home. One group usually thinks that people will get nothing done, and the other group believes workers will be happier and more productive. Chances are, your answer greatly depends on how you personally fare when working from home. While some people swear by 40 hours a week in the office, there is growing support for the second camp of workers who find they are more productive working from home.
Or, you might already have an app that includes a survey builder. Many form builder apps include survey templates, and all could be used to make a survey with a little extra work. Marketing automation tools—including email marketing apps like Constant Contact and VerticalResponse—also often include survey builders, so if you're already using one of them for your marketing it might be best to use it for surveys, too.
Home-based work can be broken down into two separate categories: jobs where you work for yourself (and have unlimited income potential) and jobs in which you work for somebody else (with an income ceiling). Neither type necessarily requires you to work full-time. However, these are all online jobs – which means you’ll need a high-speed internet connection in order to work from home.
Your success in working from home might depend on the type of work you do, as discovered in a study by University of Illinois. The study found that telecommuters performed as well as their in-office co-workers. Phil Cicioria, Business & Law Editor at University of Illinois says, “According to the study, telecommuters want to be seen as “good citizens” of the company in order to justify their flexible work arrangements.”
That said, with surveys often being iterative projects, it is sometimes difficult to anticipate this in advance, so also inquire whether it is possible to upgrade or downgrade. In general, I looked at feature sets that tended to be available at two pricing tiers: basic tiers at approximately $300 per year and advanced tiers at approximately $1,000 per year. However, there are bargains to be found among the field, particularly if you're willing to endure some UI or feature compromises.
You build your surveys online, relying on a simple interface that lets you type in your question and then pick the answer type. After you deploy the survey to your team's mobile devices, it's displayed full-screen with beautiful background images and large touch-ready buttons. You can then collect responses directly on your iOS and Android devices, and have them show up automatically in LoopSurvey's web app back in the office.
You may not realize it, but online writing jobs can be found in a bazillion different places. Think about it, every website needs somebody to write content. From business websites to blogs, writers can find jobs at thousands of different online locations. While they’re not always the highest paying, online writing jobs can also be found on various job boards.
Clayburn Griffin, a digital marketer who finds remote work suits him best, hopes more companies see the benefits that can be gleamed from remote workers, “I really hope employers start to realize this and offer more time to their employees to work from home. I think they don't because they're afraid of abuse and because it feels like there is no oversight. You can't see what an employee is doing, and that feels like giving up some control. All that should matter, though, is that they're getting the work done.”
While most of these companies advertise that you can earn upwards of $18 or so an hour, the reality is that you're not going to make that much once you figure in your gas expenses and wear and tear on your car. Also, work may not always come in consistently. I would recommend doing more than one of these if you really want to make it worth your while.
One other challenge in developing questionnaires is what is called “social desirability bias.” People have a natural tendency to want to be accepted and liked, and this may lead people to provide inaccurate answers to questions that deal with sensitive subjects. Research has shown that respondents understate alcohol and drug use, tax evasion and racial bias; they also may overstate church attendance, charitable contributions and the likelihood that they will vote in an election. Researchers attempt to account for this potential bias in crafting questions about these topics. For instance, when Pew Research Center surveys ask about past voting behavior, it is important to note that circumstances may have prevented the respondent from voting: “In the 2012 presidential election between Barack Obama and Mitt Romney, did things come up that kept you from voting, or did you happen to vote?” The choice of response options can also make it easier for people to be honest; for example, a question about church attendance might include three of six response options that indicate infrequent attendance. Research has also shown that social desirability bias can be greater when an interviewer is present (e.g., telephone and face-to-face surveys) than when respondents complete the survey themselves (e.g., paper and web surveys).
Focus groups are very different from pilot tests because people discuss the survey topic or respond to specific questions in a group setting, often face to face (though online focus groups are sometimes used). When conducting focus groups, the surveyor typically gathers a group of people and asks them questions, both as a group and individually. Focus group moderators may ask specific survey questions, but often focus group questions are less specific and allow participants to provide longer answers and discuss a topic with others. Focus groups can be particularly helpful in gathering information before developing a survey questionnaire to see what topics are salient to members of the population, how people understand a topic area and how people interpret questions (in particular, how framing a topic or question in different ways might affect responses). For these types of focus groups, the moderator typically asks broad questions to help elicit unedited reactions from the group members, and then may ask more specific follow-up questions.
With one of the lowest cash limits in the industry, you can get $10 out when you have accrued just 100 points. If you want to take your earnings in the form of a giftcard, the threshold is even lower, as you just need 50 points, equivalent to $5. Many other survey sites will only pay out after you earn much more, like $50. As with all good survey sites, Opinion Outpost allows you to take your earnings away in vouchers for big firms like Amazon or iTunes, or if you prefer money, to do so through Paypal. As well as paying out early Opinion Outpost also pays extremely quickly, often the same day or in some cases, immediately.
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Its drag-and-drop editor is touch-ready, so you can put together a survey from any device. There are standard survey elements you'd expect, each with large buttons that are easy to tap on mobile. And, you can include a media gallery in a question, where you can use large images as questions to let people pick a graphical option in your survey—perhaps to say which food looks most tempting.
After joining a survey site, you provide some personal and demographic information, which legitimate survey sites will keep private. That information will be used in choosing participants to take surveys on certain goods and services. If you get selected to take part in a survey, you will be notified through mail to take a short survey to see if your profile suits that survey. When you are deemed qualified, you will be requested to take a longer survey.
Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.