For some projects, focus groups may be used in combination with a survey questionnaire to provide an opportunity for people to discuss topics in more detail or depth than is possible in the interview. An important aspect of focus groups is the interaction among participants. While focus groups can be a valuable component of the research process, providing a qualitative understanding of the topics that are quantified in survey research, the results of focus groups must be interpreted with caution. Because people respond in a group setting their answers can be influenced by the opinions expressed by others in the group, and because the total number of participants is often small (and not a randomly selected subset of the population), the results from focus groups should not be used to generalize to a broader population.
Your success in working from home might depend on the type of work you do, as discovered in a study by University of Illinois. The study found that telecommuters performed as well as their in-office co-workers. Phil Cicioria, Business & Law Editor at University of Illinois says, “According to the study, telecommuters want to be seen as “good citizens” of the company in order to justify their flexible work arrangements.”
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It’s a common answer when you ask people why they like to work from home. Most will respond that their flexible work environment relieves the amount of stress in their lives and gives them a healthier work-life balance. Today, our offices are constantly on, it isn't the same as it was decades ago, when you left the office and work actually ended. Today, most of us can work at any hour wherever we are located, so it makes sense that the line is starting to blur between work and life. But it stands to reason that working from home can help redefine—or at the very least, rebalance—that line.
In fact, opening the talent pool seems to be one of the biggest employer benefits when it comes to a work from home policy. Jessica Greenwalt, Founder of Pixelkeet and Co-Founder of CrowdMed says, “Pixelkeet has been able to attract very talented designers and developers who want to live the freelance lifestyle without having to fish for work on their own. It's also been easy for us to work with clients from around the globe because we have a team member in a timezone convenient for communicating with most clients.”
Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.