Questionnaire design is a multistage process that requires attention to many details at once. Designing the questionnaire is complicated because surveys can ask about topics in varying degrees of detail, questions can be asked in different ways, and questions asked earlier in a survey may influence how people respond to later questions. Researchers also are often interested in measuring change over time and therefore must be attentive to how opinions or behaviors have been measured in prior surveys.
A well known survey panel, Valued Opinions is owned by leading market research company ResearchNow and is open to people in more than 20 countries around the world, including the USA, UK and Australia. The site uses a range of different languages and has around three million members busily filling in surveys and questionnaires. Most surveys taken will reward you between $1 and $5 and take up to around 20 minutes to complete, asking you about marketing, brands and products and even news events. There is a steady rate of invites to surveys, but you won’t always be qualified for them, which can become tiresome.
When considering an online survey tool, one great way to get acquainted with a product's capabilities is by taking its free version for a spin. These often allow the creation of simple surveys, some of which will even allow unlimited questions and respondents. However, if you're just trying to get some consensus from a group of friends or co-workers regarding a lunch restaurant preference, then you may not need to wade into the waters of dedicated online survey tools because simple polls are already built into Facebook and Twitter. Google Forms is also a free and easy-to-use web product from the omnipresent entity that is ideal for sending out a few simple questions and charting the results—or even tracking them in Google Sheets.