One other challenge in developing questionnaires is what is called “social desirability bias.” People have a natural tendency to want to be accepted and liked, and this may lead people to provide inaccurate answers to questions that deal with sensitive subjects. Research has shown that respondents understate alcohol and drug use, tax evasion and racial bias; they also may overstate church attendance, charitable contributions and the likelihood that they will vote in an election. Researchers attempt to account for this potential bias in crafting questions about these topics. For instance, when Pew Research Center surveys ask about past voting behavior, it is important to note that circumstances may have prevented the respondent from voting: “In the 2012 presidential election between Barack Obama and Mitt Romney, did things come up that kept you from voting, or did you happen to vote?” The choice of response options can also make it easier for people to be honest; for example, a question about church attendance might include three of six response options that indicate infrequent attendance. Research has also shown that social desirability bias can be greater when an interviewer is present (e.g., telephone and face-to-face surveys) than when respondents complete the survey themselves (e.g., paper and web surveys).
SurveyMethods can also help you make traditional surveys, with its survey library or an editor where you'll add one question at a time. You can gather responses anonymously, if you need, or print your survey and poll people at your events or stores. Or, you can import your email marketing list, and use SurveyMethods to send your survey to everyone at once.
First, thank you for providing this extensive list. I wanted to offer a quick follow up. After reading your post I decided to give Survey Junkie a try and I’ve already closed the account. Yes, I can tell it’s well organized and it is definitely a user-friendly platform. The problems I experienced were first that not one of the surveys they emailed me about were available. I did, however, complete several surveys from the site itself and I found them to be lengthy – in itself, not a problem but 3 out of 5 told me I didn’t qualify after I’d already invested 10 – 12 minutes filling out the forms. They got more than enough information from me to be useful which is an old and highly unethical trick in market research – which happens to be my background. All in all a LOT of wasted time.
Marketer Adrien O'leary uses Zapier to share his FluidSurveys survey with every new contact he adds to his Knack database. Zapier copies the email of the contact, and sends it to FluidSurveys, which then sends the survey invite to the new contact automatically. "I also pass parameters in the survey URL so some elements of the survey (like name of a client's business) can be customized," says Adrien.
The rewards for the MySurvey surveys are on par (or better than some) with most other sites. They offer $0.50 to $1.25 for every survey that you complete, with the shorter surveys only taking around 5 minutes to finish. When you want to cash out, you’ll have to accumulate $10, which is less than some of the other sites, and you’ll be able to get your money through a check, PayPal, Amazon gift card, or the more than 60 other gift card options. Sign up for a free mysurvey account HERE.
Many of my readers have started proofreading from their iPads, scanning legal documents for court reporters as a result of the Proofread Anywhere eCourse I recommend. You can read some of their testimonials in the comments on this post. They offer a 7-day intro course free so you can decide if that line of work is right for you before you pursue the training.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.