There has been a substantial amount of research to gauge the impact of different ways of asking questions and how to minimize differences in the way respondents interpret what is being asked. The issues related to question wording are more numerous than can be treated adequately in this short space. Here are a few of the important things to consider in crafting survey questions:
3. Reporting. As survey responses come in or after a survey is complete, you'll want to see how people responded. All products have the ability to see how individual respondents answered all questions. They can also generate at least basic bar and pie charts to provide simple visualization along with some way to export both the data (often in a spreadsheet-ready form) and the charts (often in a format such as PDF or Microsoft PowerPoint). More advanced products can augment these charts with various measures such as averages and response count, and then filter the results based on the responses to different questions. Or they can produce crosstabs, share customized reports with colleagues, and even dip into more analyses that require a bit of statistics expertise.
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