When you're planning an event and need people to RSVP, you might first think of using a more flexible form builder to make a signup form. SurveyMethods, though, thinks a survey is the perfect thing for the job. With its "Event Registration" surveys, you can schedule an event, get information from your contacts about their thoughts on the event (what food they'd like, location suggestions, and more), then close the survey with a calendar invite and email confirmation to make sure everyone remembers to come and you know who's coming.
When you work in an office, you can ask your boss about the details of your upcoming presentation when you see her in the company kitchen. But if you telecommute, she’s just another email in your inbox. From letting her know if you’re going to miss a deadline or getting clarification on an email, you’ll have to be proactive about communicating all aspects of your job and any questions you might have with her.
Or, you might already have an app that includes a survey builder. Many form builder apps include survey templates, and all could be used to make a survey with a little extra work. Marketing automation tools—including email marketing apps like Constant Contact and VerticalResponse—also often include survey builders, so if you're already using one of them for your marketing it might be best to use it for surveys, too.
One of the great things about Survey Savvy is that they really do offer a great variety of surveys to choose from, so you won’t simply be talking about the consumer goods that you buy on a day to day basis. They have surveys on topical issues and about politics in general, but don’t worry you don’t have to be a political animal to be able to complete the survey – you just need to have an opinion. Another thing I really appreciated about survey savvy is that their surveys are short and snappy, and you can complete them within ten minutes or even less. That means you can quickly earn the points that can then be exchanged into folding cash.
The site will even allow you to monetise your internet searches, if you swap from Google or Safari to their own search engine. The Swagbucks search engine, which is actually running Yahoo, will pay you Swagbucks every time you search. For games, there are options like Scrabble and Wheel of Fortune, which won’t pay you much, but could be worth a go if you fancied playing a game anyway! Swagbucks TV allows you to watch advertising videos on a range of topics, including news, fitness and entertainment. There’s a snag – your earnings are capped at 150 Swagbucks, but it is worth a look if you’re prone to wasting time watching viral clips.

Other tools that provide for more flexibility include piping, which is the ability to insert information from previous questions. For example, if a respondent had a Samsung phone in one question, then a follow-up question could be personalized by using that information. It could be phrased as, "You said you had a Samsung phone. What influenced that purchase?" as opposed to simply, "What influenced the purchase of your phone brand?"

We've tested hundreds of sites where you can take paid surveys for money and we've found that Swagbucks by far is our #1 pick. They've been around for years and have a solid track record of paying their users. Plus, we also like that they offer opportunities to get paid for doing things other than surveys, like signing up for offers or shopping in their portal.
To a survey taker, a survey may seem like a simple progression of questions. However, while some surveys can be as short as a single question, others can be complex webs of blocks of questions and conditions that sometimes include actual scripting. And even if they don't go quite that far, many surveys call for navigation rules and other choices that can providenot only a better experience for respondents, but also for more precise data collection, which can be critical when that data later transitions to business analysis tools.
For employees who can’t afford to be distracted a number of times a day, having a controlled environment can be key to their productivity. Working from home can allow workers to minimize distractions and increase the time they spend focused on a project. It stands to reason that, in the end, companies benefit from these remote employees by getting projects completed faster with fewer mistakes. 

Want an easy way to keep track of who's taken your survey? If you're sending your survey to your existing contacts, or the leads you've been working with in your CRM, then you'll want to note their survey responses right along with their other contact info. Just connect your survey builder to your CRM app—and make sure your survey asks for an email address—and each person's survey answers can show up on their profile in your CRM automatically.

While it might be hard to believe at first, American Consumer Opinion will pay you real, actual money to share your opinions and complete online surveys. Once you join their online opinion panel, you’ll be asked to offer opinions on new products you have tried, test out new advertising campaigns, and tell companies what you think of their marketing techniques and slogans.
For companies, one of the major dangers of paid online surveys is that you are giving participants an incentive to lie and cheat in order to take more surveys [source: Selling to Kids]. People might lie on their demographic profile to qualify for more surveys. They might sign up with the same company under multiple e-mail addresses to maintain several different profiles. They might rush through multiple-choice surveys randomly checking answers in order to complete the survey in the least amount of time possible.
Like American Consumer Opinion, Harris Poll Online offers cash incentives to people who are willing to log in regularly and complete online surveys and questionnaires. Once you join, you’ll begin earning rewards for each survey you take. Once you earn enough reward “points”, you can turn them in for purchases made on websites like Amazon, iTunes, Home Depot and Walmart. Conversely, you can also turn in your points for movies, books, and home goods ordered straight from the Harris Poll website. Plus, you’ll be entered into a $10,000 sweepstakes each time you complete a survey.
Everyone has an opinion, well now Opinion Plus will convert your opinion into cash in your pocket thanks to its intuitive and easy to use paid survey site. It scores highly because the surveys are tailored to each individual user, and yet they still send regular invites so you won’t be waiting around for something to do or, even worse, filling in surveys that you aren’t eligible for and won’t get paid for. They send payments via PayPal only, but their payout rate is among the best that we’ve seen.

Lastly, because slight modifications in question wording can affect responses, identical question wording should be used when the intention is to compare results to those from earlier surveys (see measuring change over time for more information). Similarly, because question wording and responses can vary based on the mode used to survey respondents, researchers should carefully evaluate the likely effects on trend measurements if a different survey mode will be used to assess change in opinion over time (see collecting survey data for more information).


For employees who can’t afford to be distracted a number of times a day, having a controlled environment can be key to their productivity. Working from home can allow workers to minimize distractions and increase the time they spend focused on a project. It stands to reason that, in the end, companies benefit from these remote employees by getting projects completed faster with fewer mistakes. 
For some projects, focus groups may be used in combination with a survey questionnaire to provide an opportunity for people to discuss topics in more detail or depth than is possible in the interview. An important aspect of focus groups is the interaction among participants. While focus groups can be a valuable component of the research process, providing a qualitative understanding of the topics that are quantified in survey research, the results of focus groups must be interpreted with caution. Because people respond in a group setting their answers can be influenced by the opinions expressed by others in the group, and because the total number of participants is often small (and not a randomly selected subset of the population), the results from focus groups should not be used to generalize to a broader population.
Survey Junkie makes it quick and easy to jump into the survey game. According to their websites, they say they are the “most popular spot online to earn cash and rewards for sharing your thoughts,” while that might not be technically true, they are one of the largest survey sites out there. They were launched all the way back in 2005 (which is pretty old for a survey site) and they have over 4,000,000 members. 
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How much are you going to earn using iSay? Their payouts are average compared to the other survey sites out there. Just like with other sites, the amount you get paid is going to differ depending on the length of the survey. You’ll need to accumulate at least 500 points (equals $5) before you can request a payout with PayPal or transfer the money to a gift card. Sign up for iSay HERE. 
One of the most popular sites, and rightfully so, Swagbucks offers traditional surveys as well as a range of additional ways to make cash. Filling out surveys for money will reward you with points called Swagbucks which can be cashed out through PayPal, or redeemed as gift cards for shops including Amazon.com. As a sweetener, they’ll even give you $5 just for signing up.

Focus groups are very different from pilot tests because people discuss the survey topic or respond to specific questions in a group setting, often face to face (though online focus groups are sometimes used). When conducting focus groups, the surveyor typically gathers a group of people and asks them questions, both as a group and individually. Focus group moderators may ask specific survey questions, but often focus group questions are less specific and allow participants to provide longer answers and discuss a topic with others. Focus groups can be particularly helpful in gathering information before developing a survey questionnaire to see what topics are salient to members of the population, how people understand a topic area and how people interpret questions (in particular, how framing a topic or question in different ways might affect responses). For these types of focus groups, the moderator typically asks broad questions to help elicit unedited reactions from the group members, and then may ask more specific follow-up questions.
Another experiment embedded in a December 2008 Pew Research poll also resulted in a contrast effect. When people were asked “All in all, are you satisfied or dissatisfied with the way things are going in this country today?” immediately after having been asked “Do you approve or disapprove of the way George W. Bush is handling his job as president?”; 88% said they were dissatisfied, compared with only 78% without the context of the prior question. Responses to presidential approval remained relatively unchanged whether national satisfaction was asked before or after it. A similar finding occurred in December 2004 when both satisfaction and presidential approval were much higher (57% were dissatisfied when Bush approval was asked first vs. 51% when general satisfaction was asked first).
FlexJobs, the Boulder-based remote-friendly career postings site, is cutting through the complexity of this question. Each year, they compile a list of the top 100 companies hiring remote workers. This year, though, they’ve created a special list of all the companies who have made their top 100 lists for each of the past five years. While many companies require you to clock in and out each day, the employers on this list don’t care whether you do your work from Santorini or Shanghai.

Hence, it's no accident that SurveyGizmo offers a rich support library filled with many examples and videos, a vibrant community of users, and in-person training events that are held several times per year in different parts of the country. Qualtrics hosts an annual online conference that brings in speakers to discuss different trends in surveying. If you want to ensure that people with the most intimate knowledge of your survey tools are designing your surveys, a number of the the tools companies offer professional survey design services, including Qualtrics, SurveyGizmo, SurveyMonkey, and Toluna QuickSurveys. The prices of these survey design services must be individually negotiated. It's an option to consider if there's need for a survey that requires extensive custom programming beyond a company's available resources or expertise.
Ipsos is a funny name for one of the oldest and largest global market research companies. They were founded in 1975 and if you follow US politics, you'll recognize them partnering often with Reuters to produce approval surveys of Congress, the President, and other notable figures. They're headquartered in Paris, France and publicly traded on the Paris Stock Exchange. They have revenues of over a billion dollars – Ipsos i-Say is just a small piece of their business.
Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.
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