Now that you've learned the basics you need to build a survey and have found a survey app to use, you're all ready to create an amazing survey and gather the data you've been needing. But what will you do with all that data? That's what Chapter 8 is for. It's an in-depth guide to optimizing your survey and turning your data into meaningful graphs—complete with template spreadsheets to help you easily analyze your survey data.

Several studies also have shown that asking a more specific question before a more general question (e.g., asking about happiness with one’s marriage before asking about one’s overall happiness) can result in a contrast effect. Although some exceptions have been found, people tend to avoid redundancy by excluding the more specific question from the general rating.

For some companies, working from home can be a matter of more hours in the day. This is especially true for small businesses and new companies where they can’t afford to waste even one minute of the workday. “Being a small startup, every hour of the day is important,” says Tim Segraves, co-founder and CTO of Revaluate, “If we all spent an hour of day commuting, that would be almost 20 hours a week that would go to commuting instead of building out our product and business.”
Select a representative sample: Selecting a representative sample from your sampling frame is also important for collecting valid and reliable data about the population of interest. For example, if you are sampling from a large database of customer email addresses and only wanted one response per household, you might want to cross-check each email address against mailing addresses and remove duplicates to avoid some households having a greater probability of selection. Then you would likely draw a random sample from the remaining list of email addresses.

As part of your research, explore the quality of targeted users’ experiences on websites. Survey visitors to find out how they respond to a site and if they were able to find the information they needed. Poll target audiences to determine individuals’ use of smartphones and applications to plan your mobile strategy. Use survey feedback to design engaging user experiences online and on mobile devices.


Similar to pretests, pilot tests are used to evaluate how a sample of people from the survey population respond to the questionnaire. For a pilot test, surveyors typically contact a large number of people so that potential differences within and across groups in the population can be analyzed. In addition, pilot tests for many surveys test the full implementation procedures (e.g., contact letters, incentives, callbacks, etc.). Pilot tests are usually conducted well in advance of when the survey will be fielded so that more substantial changes to the questionnaire or procedures can be made. Pilot tests are particularly helpful when surveyors are testing new questions or making substantial changes to a questionnaire, testing new procedures or different ways of implementing the survey, and for large-scale surveys, such as the U.S. Census.
First, Naví logs himself into his Doodle account. Creating a free Doodle account isn’t necessary, but certainly saves you time if you create online surveys often. He then enters the title of his online survey – because he has an account, his name and email address is already filled in. Though it’s optional, Naví can also fill out the location where the group will meet (either an address or vague description such as ‘in the park’ or ‘in a box with a fox’, because no one would want to meet in a house with a mouse, that’s just silly). There’s also a text field for a description of up to 500 characters so that he can add important details to the online survey such as ‘bring your own yoga mat’.
Greg Johnson is a personal finance and frugal travel expert who leveraged his online business to quit his 9-5 job, spend more time with his family, and travel the world. With his wife Holly, Greg co-owns two websites – Club Thrifty and Travel Blue Book. The couple has also co-authored a book, Zero Down Your Debt: Reclaim Your Income and Build a Life You'll Love. Find him on Instagram, Facebook, and Twitter @ClubThrifty.
By only sending you questionnaires you are already qualified for, Pinecone wastes far less of your time than many sites which require you to fill our qualifying questions before starting each survey. However some users have said they don’t receive very many surveys, which could be a consequence of their careful filtering. Equally the site retains the right to remove you from their panel if you no longer fit their desired demographic, so make the most of your membership while you have it!

The biggest draw of taking online surveys is that you can take these surveys whenever it’s convenient to you. You decide when and where you take these surveys. All you need is a laptop or mobile device that can connect to the Internet. So relax and take some surveys while enjoying your favourite café or in front of the tv when the kids are asleep, it’s up to you! And best of all - you’ll get paid for it.


I’d only like to add a tool, which is really helpful in conducting Market Researches, creating HR surveys and surveys for measuring Customer Experience. https://mysurveylab.com enables creating 21 types of questions, making complicated questions with advanced logic, designing surveys with firm logo, setting them as pop-ups, web widgets, e-mail embedded surveys and more, it also provides multi-language support. One could even use offline data collection. Moreover, free trial is available.
A work from home job can be any position that does not require you to be in an office. There a wide range of work from home jobs. Some companies offer opportunities for employees in traditional roles to work remotely for all or some of their workweek. These jobs often use technology for meetings, assignments, and collaboration. This practice is called telecommuting. Other work from home opportunities may include jobs such as customer service representatives for which companies will hire remote workers, or part-time virtual assistants to manage work which does not require a physical presence in the office.
A work from home job can be any position that does not require you to be in an office. There a wide range of work from home jobs. Some companies offer opportunities for employees in traditional roles to work remotely for all or some of their workweek. These jobs often use technology for meetings, assignments, and collaboration. This practice is called telecommuting. Other work from home opportunities may include jobs such as customer service representatives for which companies will hire remote workers, or part-time virtual assistants to manage work which does not require a physical presence in the office.
You may not realize it, but online writing jobs can be found in a bazillion different places. Think about it, every website needs somebody to write content. From business websites to blogs, writers can find jobs at thousands of different online locations. While they’re not always the highest paying, online writing jobs can also be found on various job boards.

Another experiment embedded in a December 2008 Pew Research poll also resulted in a contrast effect. When people were asked “All in all, are you satisfied or dissatisfied with the way things are going in this country today?” immediately after having been asked “Do you approve or disapprove of the way George W. Bush is handling his job as president?”; 88% said they were dissatisfied, compared with only 78% without the context of the prior question. Responses to presidential approval remained relatively unchanged whether national satisfaction was asked before or after it. A similar finding occurred in December 2004 when both satisfaction and presidential approval were much higher (57% were dissatisfied when Bush approval was asked first vs. 51% when general satisfaction was asked first).
Because of the booming popularity of audio and video, transcriptionists are finding work through a variety of different means. Many companies hire transcriptionists to turn their audio or video recordings into marketing or training materials. Video marketers (think YouTubers) may also hire transcriptionists to transcribe their recordings into written form so they can sell their services and products online. Law firms and government agencies also hire qualified legal transcriptionists to work for them.

Actually after spending these few months meeting people in meetups, there is this one survey software API that I think we all need. A social profile matching software (like a dating software showing % of personality matching). But it is every individual had its own personal database of questions instead (for every category of questions we also get answering same type of questions meeting new people eg profession,position, work experience, interest/hobby, etc) What if we can each build a database of thousands of different questions answer on a scale of 1-5 and the application will just auto compare all those questions and show up with 2 circles which are the interception of our common interest or personality etc. Eg What is your view on gay marriage? If you put 1 on strong agree and me 5 strongly disagree, then it can also tell us its a topic we should not touch on for a first meeting.


Alas, while there are elements of Qualtrics that would be of near-universal benefit, only those individuals creating the most sophisticated surveys can justify its off-the-charts cost. Like a full-frame photo professional's digital single-lens reflex (DSLR) camera, Qualtrics is not the best choice for novice online survey designers. It provides very little hand-holding or wizards like other tools do. And at $1,500 per year for its entry-level tier, Qualtrics' pricing begins at about where our No. 2 choice SurveyGizmo's pricing tops off.
All they need is a Zap that watches for survey responses, then sends out email notifications to various team members based on where the response is from. "For example, if a volunteer selects Cambodia as his location, an email will be sent to the Coke representative in Cambodia containing all pertinent information and details drawn directly from the SurveyGizmo form," says Cuevas. Managing surveys in a large team can be simple with customized email notifications.
When considering an online survey tool, one great way to get acquainted with a product's capabilities is by taking its free version for a spin. These often allow the creation of simple surveys, some of which will even allow unlimited questions and respondents. However, if you're just trying to get some consensus from a group of friends or co-workers regarding a lunch restaurant preference, then you may not need to wade into the waters of dedicated online survey tools because simple polls are already built into Facebook and Twitter. Google Forms is also a free and easy-to-use web product from the omnipresent entity that is ideal for sending out a few simple questions and charting the results—or even tracking them in Google Sheets.
Paid surveys easy to come by so don’t worry if you don’t qualify for some of the paid surveys you sign up for. In some cases you might qualify for a survey but after answering a few questions you are removed from the paid survey. This happens sometimes because the answers you have provided have determined that you do not fit into the target group that the paid survey is designed for. Not to worry though, because there are plenty of paid surveys out there that you are eligible for. It typically only takes a few seconds to determine if you are eligible for a paid survey or not so it won’t waste too much of your time.
Renowned for its short and sweet surveys, OnePoll is a great site for dipping in and out of, without having to dedicate loads of time to. As one of the earliest survey sites to be set up, OnePoll certainly has longevity. Founded in the UK, it is open to US users and those further afield and runs polls for the press and leading brands. This means the content is more engaging than it can be elsewhere and you can find yourself answering questions about celebrities or gossip. Many users praise their surveys for being quick, and even better – fun! Topics are not as dry as they can be on other websites, and by keeping the surveys brief, OnePoll is less likely to leave you bored or frustrated.

A wide range of businesses need workers to enter various data into their systems, whether that data are used to track inventory or shipments, create business plans, or measure performance or output. And since a computer and typing skills are the most important requirements for this job, many data entry workers are able to work at home, and on a schedule that fits their lives.

Among those tools, you'll find the features you need to be creative with your survey, including options to let your contacts capture images, record audio and video, and upload files from your survey. You can upload photos of your own, store them in Surveypal, and reuse them later in your surveys—and you can add custom code to your survey to track analytics and more. You'll get the same great survey features, with an extra dose of creativity.

No matter which apps your team uses to store your data and collaborate, you'll be able to work together on survey data far easily if it's in your favorite tools instead of hidden inside your survey builder. You can list entries in a spreadsheet, save them to your notebook, or even generate unique documents automatically based on each survey response.
CashCrate gives you the opportunity to make extra money by watching advertising videos and you can win prizes by playing games and contest on the site. A particularly good feature is its generous referral program, which is head and shoulders above much of the industry. If you refer your friend, you’ll get 20 percent of their earnings! If that referred friend refers someone else, you will also earn another 10 percent of what that person earns. It’s in your interest then to sign up, sign your friends up and get them to work to make you some extra money from surveys.
The survey building interface walks you through adding your questions, and is reminiscent of Windows 2000 in its simplicity. You can’t add images or logic to your questions with the free version, but you can mandate answers and give respondents the option of filling out an “other” category for each question. You can also run Likert scale survey questions with Survs.
I’d only like to add a tool, which is really helpful in conducting Market Researches, creating HR surveys and surveys for measuring Customer Experience. https://mysurveylab.com enables creating 21 types of questions, making complicated questions with advanced logic, designing surveys with firm logo, setting them as pop-ups, web widgets, e-mail embedded surveys and more, it also provides multi-language support. One could even use offline data collection. Moreover, free trial is available.
2. Distribution. Once a questionnaire is complete, it is ready to be let out into the world or at least into the small part of it you wish to survey. At the very least, all packages will provide a web link that can be posted on a website or social media. Some packages will go the extra step by providing direct links into a range of social media networks, and some will include integrated contact managers and email campaign trackers. While this can make it easier to track how particular respondents answered in a non-anonymous survey, many offerings will require extra payment once an email list gets too large, whereas generic links can be shared with no respondent limit.

Assimilation effects occur when responses to two questions are more consistent or closer together because of their placement in the questionnaire. We found an example of an assimilation effect in a Pew Research poll conducted in November 2008 when we asked whether Republican leaders should work with Obama or stand up to him on important issues and whether Democratic leaders should work with Republican leaders or stand up to them on important issues. People are more likely to say that Republican leaders should work with Obama when the question was preceded by the one asking what Democratic leaders should do in working with Republican leaders (81% vs. 66%). However, when people were first asked about Republican leaders working with Obama, fewer said that Democratic leaders should work with Republican leaders (71% vs. 82%).

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It's not going to win any fashion awards, and it'll take far longer to get started using than any other app in this roundup. But, if you want a survey builder that's 100% free and is deeply customizable, LimeSurvey's one of the better open-source projects to try. And, thanks to the open-source community, it also supports far more languages than you'll find in other survey tools.
Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
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