Tirena is a Managing Senior Analyst for Gartner Digital Markets. She graduated from Christopher Newport University with a Writing Intensive BS in Biology with a focus in genetics, obtained a Masters in Public Health from George Mason University, a Writing Certificate from the University of Cambridge and a Marketing Certificate from Georgetown University. Follow her on @TJDingeldein for insights on marketing, data science, and startups.
I’d only like to add a tool, which is really helpful in conducting Market Researches, creating HR surveys and surveys for measuring Customer Experience. https://mysurveylab.com enables creating 21 types of questions, making complicated questions with advanced logic, designing surveys with firm logo, setting them as pop-ups, web widgets, e-mail embedded surveys and more, it also provides multi-language support. One could even use offline data collection. Moreover, free trial is available.
You can add full-featured survey questions, with everything from text answers to multiple choices with images and a matrix of answers. There are even rules to skip and branch your survey based on previous answers, and a dashboard to analyze your survey results that you can share with others. It'll even record answers as they're entered, so you'll get all of your results even if some are only partially completed.
Several studies also have shown that asking a more specific question before a more general question (e.g., asking about happiness with one’s marriage before asking about one’s overall happiness) can result in a contrast effect. Although some exceptions have been found, people tend to avoid redundancy by excluding the more specific question from the general rating.
Its drag-and-drop editor is touch-ready, so you can put together a survey from any device. There are standard survey elements you'd expect, each with large buttons that are easy to tap on mobile. And, you can include a media gallery in a question, where you can use large images as questions to let people pick a graphical option in your survey—perhaps to say which food looks most tempting.
*NO PURCHASE NECESSARY. Open to legal residents of the 50 United States (D.C.) who are eligible to participate on a Survey Sampling International Panel and meet the minimum age requirement for the respective Panel. Quarterly drawings; enter by June 30, 2017 to be included in next drawing. To enter and for Official Rules, including odds, mail-in method of entry, and prize descriptions, visit www.opinionoutpost.com/en/policies/terms/prize-draw. Void where prohibited.
It's integrated with WordPress—and developed by Automattic, the company behind WordPress.com—so your surveys will look great on your blog, too, and you'll use your WordPress.com account to sigup for an account. That'll get you all of Polldaddy's base features for free; all you'll miss out on are custom CSS, report filtering, and similar pro features—but even those are reasonably priced for unlimited responses.
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Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.