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How to Get It: Begin with sites like UserTesting.com, YouEye.com and Userlytics.com. Register with multiple companies for opportunities to test as many websites as possible. Once you're in the system, you'll be emailed when testers are needed, and if you're one of the first to respond, expect to spend 15 to 20 minutes completing the test. Many sites require a microphone and/or webcam, which are built into most laptops—but if you need to buy one, they aren't expensive. The tester sites typically pay within a week or two via PayPal.
An example of a contrast effect can be seen in a Pew Research Center poll conducted in October 2003 that found that people were more likely to favor allowing gays and lesbians to enter into legal agreements that give them the same rights as married couples when this question was asked after one about whether they favored or opposed allowing gays and lesbians to marry (45% favored legal agreements when asked after the marriage question, but 37% favored legal agreements without the immediate preceding context of a question about gay marriage). Responses to the question about gay marriage, meanwhile, were not significantly affected by its placement before or after the legal agreements question.
Survey Junkie uses a point system for their rewards. For every survey you complete, you’ll get anywhere from 50 – 450 points. 100 points equals $1. Unlike some of the other competition, Survey Junkie is very honest about how much you’ll make. They clearly say on their website, “You Will Not Get Rich” taking surveys. This is refreshing to see after so many websites claim you’ll be able to quit your day job and sit at home taking surveys all day.
It's not all about your own records. Your contacts and customers took the time to take your survey, so it'd be nice for you to take a minute and say thank you. But it doesn't even have to take a minute of your time. All you need to do is have Zapier automatically send an email to each person who fills out your survey. You could even include extra info about your company, or perhaps a special coupon code as an extra thanks.

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Assimilation effects occur when responses to two questions are more consistent or closer together because of their placement in the questionnaire. We found an example of an assimilation effect in a Pew Research poll conducted in November 2008 when we asked whether Republican leaders should work with Obama or stand up to him on important issues and whether Democratic leaders should work with Republican leaders or stand up to them on important issues. People are more likely to say that Republican leaders should work with Obama when the question was preceded by the one asking what Democratic leaders should do in working with Republican leaders (81% vs. 66%). However, when people were first asked about Republican leaders working with Obama, fewer said that Democratic leaders should work with Republican leaders (71% vs. 82%).
Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.
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