Given that its popularity has ascended to the point where it has become practically a generic name for a survey app, I started my reviews with SurveyMonkey as a baseline package. As it turns out, SurveyMonkey has kept up with the competition pretty well over the years, going far beyond the 80/20 rule one might expect for such a broadly used tool. Both SoGoSurvey and particularly SurveyGizmo—a former Editors' Choice—also represent powerful online survey tools that in many ways exceed what SurveyMonkey offers while preserving much of its look and feel. Any of these would be excellent choices for advanced survey designers. I think SurveyGizmo represents the most capable choice, even though SoGoSurvey has made strong recent improvements in its UI.
Similar to pretests, pilot tests are used to evaluate how a sample of people from the survey population respond to the questionnaire. For a pilot test, surveyors typically contact a large number of people so that potential differences within and across groups in the population can be analyzed. In addition, pilot tests for many surveys test the full implementation procedures (e.g., contact letters, incentives, callbacks, etc.). Pilot tests are usually conducted well in advance of when the survey will be fielded so that more substantial changes to the questionnaire or procedures can be made. Pilot tests are particularly helpful when surveyors are testing new questions or making substantial changes to a questionnaire, testing new procedures or different ways of implementing the survey, and for large-scale surveys, such as the U.S. Census.
Companies, brands, and organizations from around the globe are constantly seeking the opinions of people just like you to help shape the products they develop and how they market them. They count on paid online surveys to provide them with reliable information. If you spend time online and enjoy giving your opinion, paid surveys are a great way to earn a little extra cash while helping these companies.