You build your surveys online, relying on a simple interface that lets you type in your question and then pick the answer type. After you deploy the survey to your team's mobile devices, it's displayed full-screen with beautiful background images and large touch-ready buttons. You can then collect responses directly on your iOS and Android devices, and have them show up automatically in LoopSurvey's web app back in the office.
The free site screens you when you sign up, asking a range of questions so you can be sent the surveys which will be suitable for you. You can also join up with a social media account like Facebook or LinkedIn instead of using your email address. Filling out surveys for money with Opinion Outpost will first give you Opinion Points – with 10 points worth $1. Most surveys will take between 10 and 30 minutes and are worth anything from $1 to $5. Typical survey time is around 15 minutes, and participants are also entered into quarterly prize draws, touted to be for $10,000! However some people think their surveys don’t come around often enough, and completing some surveys will enter you into prize draws rather than paying out cash.
PollDaddy doesn’t allow data exporting, meaning you can only see responses in the aggregate. This view is sufficient if you’re just looking for the big picture, or aren’t confident in your analytical skills. The type of survey you need to run often determines whether you need data exporting functionality or not, so be sure to think through your survey plan in advance.
The site will even allow you to monetise your internet searches, if you swap from Google or Safari to their own search engine. The Swagbucks search engine, which is actually running Yahoo, will pay you Swagbucks every time you search. For games, there are options like Scrabble and Wheel of Fortune, which won’t pay you much, but could be worth a go if you fancied playing a game anyway! Swagbucks TV allows you to watch advertising videos on a range of topics, including news, fitness and entertainment. There’s a snag – your earnings are capped at 150 Swagbucks, but it is worth a look if you’re prone to wasting time watching viral clips.
Sometimes survey invitation links direct you to other survey companies, rather than keeping things in-house, which can feel a bit like spam. As is common in the industry, you can sometimes get stuck filling out lengthy qualifying questions which take up to 30 minutes just to see if you’re eligible for a survey. Needless to say if you find out you are not then this is extremely frustrating.
Convenience: 4.5/5.0 – While the sign up form is easy to fill out, you will have to enter more information about yourself up-front than other survey companies ask for. Typically, you just need to enter your email address and create a password to join, but Ipsos also requires your name and physical address. We only gave a slightly lower rating for this because the sign-up process is still very quick and painless.
Looking for a survey tool you can run on your own server? LimeSurvey is the app for you. It's an open-source survey project that lets you build detailed surveys, host them on your own, or embed them in Drupal or WordPress sites. Surveys have just about any feature you could want, though you'll have to dig through menus to set them up, add question sections, and then tack on individual questions.
Similar to pretests, pilot tests are used to evaluate how a sample of people from the survey population respond to the questionnaire. For a pilot test, surveyors typically contact a large number of people so that potential differences within and across groups in the population can be analyzed. In addition, pilot tests for many surveys test the full implementation procedures (e.g., contact letters, incentives, callbacks, etc.). Pilot tests are usually conducted well in advance of when the survey will be fielded so that more substantial changes to the questionnaire or procedures can be made. Pilot tests are particularly helpful when surveyors are testing new questions or making substantial changes to a questionnaire, testing new procedures or different ways of implementing the survey, and for large-scale surveys, such as the U.S. Census.
You can add full-featured survey questions, with everything from text answers to multiple choices with images and a matrix of answers. There are even rules to skip and branch your survey based on previous answers, and a dashboard to analyze your survey results that you can share with others. It'll even record answers as they're entered, so you'll get all of your results even if some are only partially completed.
Now that you've learned the basics you need to build a survey and have found a survey app to use, you're all ready to create an amazing survey and gather the data you've been needing. But what will you do with all that data? That's what Chapter 8 is for. It's an in-depth guide to optimizing your survey and turning your data into meaningful graphs—complete with template spreadsheets to help you easily analyze your survey data.
For example, while many packages provide the ability to preview what a survey looks like on a desktop or a mobile device, Qualtrics does simultaneous and synchronized previews of both, side by side. And there was simply nothing in any other package that could compare to the power of its "Survey Flow" capability for tracking what can be a twisted path through complex surveys. Qualtrics also has an excellent reporting feature, including a number of advanced statistical analysis and semantic analysis of textual responses as well as robust report formatting.