This is a good option if you’re asking basic questions and only need to use multiple choice, multi-select, and open-answer formats. The answer options can be randomized, making your results more reliable by combating any selection bias that might be hidden in the answer order. The lack of page or question logic, however, makes it harder to ask follow-up questions.
In most circumstances, the number of answer choices should be kept to a relatively small number – just four or perhaps five at most – especially in telephone surveys. Psychological research indicates that people have a hard time keeping more than this number of choices in mind at one time. When the question is asking about an objective fact, such as the religious affiliation of the respondent, more categories can be used. For example, Pew Research Center’s standard religion question includes 12 different categories, beginning with the most common affiliations (Protestant and Catholic). Most respondents have no trouble with this question because they can just wait until they hear their religious tradition read to respond.
“I first learned about TTEC from the university I was attending. I thought it would be a great idea to get a job working from home while going to school. When I first started working for the company, I was a seasonal agent. This grew into a permanent agent position. TTEC has enabled me to earn a degree, provide support to my family, gain skills in communication and technology, and meet great people from different parts of the world. What a wonderful company to work for! Every day is a great day here at TTEC!”
Being an at-home call-center rep requires a computer and may require specific software or equipment. A great phone voice helps as well, as does any experience in customer service, data entry, retail sales, or management. Dozens of sites list job openings for call-center representatives, including Upwork.com, Freelancer.com, and SimplyHired.com. However, you may also find listings offered by local businesses in your local newspaper.

One Poll is a company that was founded in the United Kingdom, but it’s also open to consumers in the United States and beyond. It claims to be recognized by Money Saving Expert, one of the largest consumer websites in that country, which is a reassuring recommendation. What I recognized about it is that the surveys are short and easy to complete, so ideal if you’ve had a hard day and don’t want to do anything too taxing. New surveys are added on a daily basis, and some are amusingly quirky.

Otherwise, almost every survey app will send you email notifications when your survey is filled out, and you can use those to integrate with other apps. Just use the free Zapier Email Parser, or for more advanced features, try Mailparser.io. Forward your emails to the Zapier Email Parser, or add your Zapier Email Parser address as your notifications email in your survey app. Then, teach the Zapier Email Parser which parts of the emails include important survey information.
Focus groups are very different from pilot tests because people discuss the survey topic or respond to specific questions in a group setting, often face to face (though online focus groups are sometimes used). When conducting focus groups, the surveyor typically gathers a group of people and asks them questions, both as a group and individually. Focus group moderators may ask specific survey questions, but often focus group questions are less specific and allow participants to provide longer answers and discuss a topic with others. Focus groups can be particularly helpful in gathering information before developing a survey questionnaire to see what topics are salient to members of the population, how people understand a topic area and how people interpret questions (in particular, how framing a topic or question in different ways might affect responses). For these types of focus groups, the moderator typically asks broad questions to help elicit unedited reactions from the group members, and then may ask more specific follow-up questions.
Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.
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