Mainly conducting polls for governments, public bodies and the business world, Opinion Outpost is a popular survey site as unlike some sites, which require you to accrue a significant amount before you can claim your money, it has one of the lowest payout thresholds. You only need to fill out five surveys, earning a couple of dollars, before being able to claim pay, so you can redeem your money more quickly.
In general, questions that use simple and concrete language are more easily understood by respondents. It is especially important to consider the education level of the survey population when thinking about how easy it will be for respondents to interpret and answer a question. Double negatives (e.g., do you favor or oppose not allowing gays and lesbians to legally marry) or unfamiliar abbreviations or jargon (e.g., ANWR instead of Arctic National Wildlife Refuge) can result in respondent confusion and should be avoided.
Companies might also retain more employees if they enact a work from home benefit. Stanford professor, Nick Bloom, conducted a study to evaluate the benefits of working from home. He found workers were more productive, got more done, worked longer hours, took less breaks, and used less sick time than their in-office counterparts. These employees were also happier and quit less than those who went into the office on a regular basis. He estimated that, on average, the company saved about $2,000 per every employee who worked from home.
Hence, it's no accident that SurveyGizmo offers a rich support library filled with many examples and videos, a vibrant community of users, and in-person training events that are held several times per year in different parts of the country. Qualtrics hosts an annual online conference that brings in speakers to discuss different trends in surveying. If you want to ensure that people with the most intimate knowledge of your survey tools are designing your surveys, a number of the the tools companies offer professional survey design services, including Qualtrics, SurveyGizmo, SurveyMonkey, and Toluna QuickSurveys. The prices of these survey design services must be individually negotiated. It's an option to consider if there's need for a survey that requires extensive custom programming beyond a company's available resources or expertise.
Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.