One of the most common formats used in survey questions is the “agree-disagree” format. In this type of question, respondents are asked whether they agree or disagree with a particular statement. Research has shown that, compared with the better educated and better informed, less educated and less informed respondents have a greater tendency to agree with such statements. This is sometimes called an “acquiescence bias” (since some kinds of respondents are more likely to acquiesce to the assertion than are others). A better practice is to offer respondents a choice between alternative statements. A Pew Research Center experiment with one of its routinely asked values questions illustrates the difference that question format can make. Not only does the forced choice format yield a very different result overall from the agree-disagree format, but the pattern of answers among better- and lesser-educated respondents also tends to be very different.
Playing games online: if you like playing games, why not turn the hobby into a moneymaking activity? There are tons of websites out there that reward their loyal fan base with points when the complete a game or play for a certain amount of time. These points can then be exchanged for real money. Sites are able to do this by sharing the profit they make from ads as an incentive for users to visit the site.
When you're planning an event and need people to RSVP, you might first think of using a more flexible form builder to make a signup form. SurveyMethods, though, thinks a survey is the perfect thing for the job. With its "Event Registration" surveys, you can schedule an event, get information from your contacts about their thoughts on the event (what food they'd like, location suggestions, and more), then close the survey with a calendar invite and email confirmation to make sure everyone remembers to come and you know who's coming.
CashCrate gives you the opportunity to make extra money by watching advertising videos and you can win prizes by playing games and contest on the site. A particularly good feature is its generous referral program, which is head and shoulders above much of the industry. If you refer your friend, you’ll get 20 percent of their earnings! If that referred friend refers someone else, you will also earn another 10 percent of what that person earns. It’s in your interest then to sign up, sign your friends up and get them to work to make you some extra money from surveys.
Tirena is a Managing Senior Analyst for Gartner Digital Markets. She graduated from Christopher Newport University with a Writing Intensive BS in Biology with a focus in genetics, obtained a Masters in Public Health from George Mason University, a Writing Certificate from the University of Cambridge and a Marketing Certificate from Georgetown University. Follow her on @TJDingeldein for insights on marketing, data science, and startups.
After you sign up, you’ll receive surveys on various topics and products via email. Once you complete these surveys and build up a stash of “points,” you can redeem them for cash via PayPal, purchases made through Amazon.com, or gift cards to various retailers. As an alternate suggestion, you can even redeem your rewards as a donation to the Red Cross.
That said, with surveys often being iterative projects, it is sometimes difficult to anticipate this in advance, so also inquire whether it is possible to upgrade or downgrade. In general, I looked at feature sets that tended to be available at two pricing tiers: basic tiers at approximately $300 per year and advanced tiers at approximately $1,000 per year. However, there are bargains to be found among the field, particularly if you're willing to endure some UI or feature compromises.
Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.