A survey is not just an online tool that helps you jot down a list of questions. It’s a great way to gain insights into what your audience thinks, feels, and most importantly—what it wants. Below we’ll go through some tips for creating a free survey and using our software. Suffering from writer’s block? Take a look at our survey questions examples and tips, or if you want to get stuck in with our survey maker straight away, get started. Not sure whether you should be making a survey or a questionnaire? Check out our guide on survey vs questionnaire.
Hop onto the iPoll survey site, and you’ll see a cheerful cartoon of a man walking his dog while thinking about products. Their boast is that thanks to its web, iPhone and Android platforms, you can complete surveys at home, in the office, at the beach, or on a walk. I put that to the test. This is one of the easiest to use survey sites on a mobile phone, and that’s because the surveys offered are sharp and quick, and the site itself is easy to navigate and use, whatever platform you’re using it on. This is a good choice for people whose online time is mainly spent on their cell phone.
For example, in a poll conducted after the presidential election in 2008, people responded very differently to two versions of this question: “What one issue mattered most to you in deciding how you voted for president?” One was closed-ended and the other open-ended. In the closed-ended version, respondents were provided five options (and could volunteer an option not on the list).
As one of the biggest names in survey apps, SurveyMonkey offers more than just a tool to arrange your questions and gather answers. It also includes templates and pre-written questions that are designed to help its users get accurate answers and unbiased results by avoiding conflict of interest and questions that insinuate the "correct" answer (check out SurveyMonkey's post about Survey Bank for more info—and tips on how to make your own questions unbiased). Then, you can check your survey against other survey stats from the same industries in SurveyMonkey's database, giving you a way to benchmark your answers and know what they really mean.
Want a simple way to keep track of the best survey apps? We've put together a PDF download with the most important info from this roundup, so you can easily compare the best survey apps, share them with your team, and decide on the perfect tool for your work. You'll find each of the apps listed, along with their best features and pricing—just as in the table above.
By filling out your user profile thoroughly, you’ll be able to make sure you get invites to surveys which are actually suitable for you. There are basic qualification questions at the start of each questionnaire too, to ensure you are suited to filling it out before you get going. And you can make the most of the huge Toluna community yourself too – if you want, you can create your own polls on the site to ask people about anything and everything! It’s a nice addition to be able to get involved and have in-depth conversations with fellow users.
3. Reporting. As survey responses come in or after a survey is complete, you'll want to see how people responded. All products have the ability to see how individual respondents answered all questions. They can also generate at least basic bar and pie charts to provide simple visualization along with some way to export both the data (often in a spreadsheet-ready form) and the charts (often in a format such as PDF or Microsoft PowerPoint). More advanced products can augment these charts with various measures such as averages and response count, and then filter the results based on the responses to different questions. Or they can produce crosstabs, share customized reports with colleagues, and even dip into more analyses that require a bit of statistics expertise.
Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling and high response rates will be wasted if the information gathered is built on a shaky foundation of ambiguous or biased questions. Creating good measures involves both writing good questions and organizing them to form the questionnaire.