In most circumstances, the number of answer choices should be kept to a relatively small number – just four or perhaps five at most – especially in telephone surveys. Psychological research indicates that people have a hard time keeping more than this number of choices in mind at one time. When the question is asking about an objective fact, such as the religious affiliation of the respondent, more categories can be used. For example, Pew Research Center’s standard religion question includes 12 different categories, beginning with the most common affiliations (Protestant and Catholic). Most respondents have no trouble with this question because they can just wait until they hear their religious tradition read to respond.


With that said, bloggers can expect to make a few hundred dollars a month up to tens of thousands. A blogger’s salary completely depends on their niche, their audience, and how skilled they are at promoting either their own products or somebody else’s. For example, while she is certainly at the top of the heap, our good friend Michelle makes about $50,000 a month from blog revenue alone.

This is where it can all go downhill quickly.  In the pressure to make as many pennies out of a nickel, a lot of research corporations will not just sell your answers but the data associated with it.  Details that you provide when taking paid surveys such as your name, address, age range can all be attached together quickly to fulfill a lot of larger companies' requests for information (RFI).

Ipsos is a funny name for one of the oldest and largest global market research companies. They were founded in 1975 and if you follow US politics, you'll recognize them partnering often with Reuters to produce approval surveys of Congress, the President, and other notable figures. They're headquartered in Paris, France and publicly traded on the Paris Stock Exchange. They have revenues of over a billion dollars – Ipsos i-Say is just a small piece of their business.

Lastly, because slight modifications in question wording can affect responses, identical question wording should be used when the intention is to compare results to those from earlier surveys (see measuring change over time for more information). Similarly, because question wording and responses can vary based on the mode used to survey respondents, researchers should carefully evaluate the likely effects on trend measurements if a different survey mode will be used to assess change in opinion over time (see collecting survey data for more information).


I just wanted to let you know that SurveyPlanet is a great business tool, helping my organization obtain some really important feedback from key stakeholders. Data we will now be using to refine our customer and volunteer experiences throughout the year. The online survey tools are incredibly user-friendly, and the survey proposition is far more useful than we ever thought it was going to be. SurveyPlanet has enabled us to obtain important information easily and in a format that is powerful and unambiguous. So thank you!

On the other hand, working with some other products was less pleasant even though they included strong feature sets. These included the powerful Checkbox Survey and the midrange Outside Software eSurveysPro and Toluna QuickSurveys, the latter of which is offered by and integrated with the global survey consumer panel of Toluna. WorldApp KeySurvey, while not as awkward as some of these other products, could do much to modernize its UI. However, it has some redeeming features geared toward enterprise users, such as advanced administrative access control, in-depth and customized panelist management, and a strong focus on reuse.
Now that you've learned the basics you need to build a survey and have found a survey app to use, you're all ready to create an amazing survey and gather the data you've been needing. But what will you do with all that data? That's what Chapter 8 is for. It's an in-depth guide to optimizing your survey and turning your data into meaningful graphs—complete with template spreadsheets to help you easily analyze your survey data.

When explicitly offered the economy as a response, more than half of respondents (58%) chose this answer; only 35% of those who responded to the open-ended version volunteered the economy. Moreover, among those asked the closed-ended version, fewer than one-in-ten (8%) provided a response other than the five they were read; by contrast fully 43% of those asked the open-ended version provided a response not listed in the closed-ended version of the question. All of the other issues were chosen at least slightly more often when explicitly offered in the closed-ended version than in the open-ended version. (Also see “High Marks for the Campaign, a High Bar for Obama” for more information.)

Survey Club has been offering online paid surveys since 2005, and in the fast paced every changing world of the web that’s a reassuringly long amount of time. They are a bit of an acquired taste, in that they specialise in long, detailed surveys for high end clients rather than the quick and cheerful consumer surveys that you may be more familiar with. Whilst this does mean that you may have to commit a bit more time, it does mean that if you have the patience to persevere with them they pay more money than most survey and reward sites. They also offer local taste tests (see what I said about ‘an acquired taste’?), and secret shopper opportunities.
He is also diversifying his investment portfolio by adding a little bit of real estate. But not rental homes, because he doesn't want a second job, it's diversified small investments in a mix of properties through RealtyShares (Fundrise if you're not an accredited investor). Worth a look and he's already made investments that have performed according to plan.

Some of the companies on this list are those you’ll recognize. Dell, still one of the largest PC vendors in the world, regularly hires project managers, business analysts and systems engineers for remote work. Salesforce, which came in at #3 on Forbes’ list of the world’s most innovative companies this year, hires telecommuting account executives, product designers and even upper management positions like regional vice presidents. Xerox, Adobe, SAP and American Express also make the list with their own distinct sets of work from home and remote work agreements.


When measuring change over time, it is important to use the same question wording and to be sensitive to where the question is asked in the questionnaire to maintain a similar context as when the question was asked previously (see question wording and question order for further information). All of our survey reports include a topline questionnaire that provides the exact question wording and sequencing, along with results from the current poll and previous polls in which the question was asked.
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