For telephone surveys, interviewers call respondents as they would in the actual survey. Surveyors often listen to respondents as they complete the questionnaire to understand if there are problems with particular questions or with the order questions are asked. In addition, surveyors get feedback from interviewers about the questions and an estimate of how much time it will take people to respond to the questionnaire.
Greg Johnson is a personal finance and frugal travel expert who leveraged his online business to quit his 9-5 job, spend more time with his family, and travel the world. With his wife Holly, Greg co-owns two websites – Club Thrifty and Travel Blue Book. The couple has also co-authored a book, Zero Down Your Debt: Reclaim Your Income and Build a Life You'll Love. Find him on Instagram, Facebook, and Twitter @ClubThrifty.
They used to be cash-only, but in 2013 they switched over to a points system. Panelists can share their opinions in surveys and complete other various offers in exchange for points. 100 points is equal to $1, and most of their surveys pay up to $3. Survey topics are diverse and cover a variety of different topics. Pinecone Research is unique in that they emphasize consumption related surveys more than other panels.
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Another experiment embedded in a December 2008 Pew Research poll also resulted in a contrast effect. When people were asked “All in all, are you satisfied or dissatisfied with the way things are going in this country today?” immediately after having been asked “Do you approve or disapprove of the way George W. Bush is handling his job as president?”; 88% said they were dissatisfied, compared with only 78% without the context of the prior question. Responses to presidential approval remained relatively unchanged whether national satisfaction was asked before or after it. A similar finding occurred in December 2004 when both satisfaction and presidential approval were much higher (57% were dissatisfied when Bush approval was asked first vs. 51% when general satisfaction was asked first).
**NO PURCHASE NECESSARY. Open to legal residents of the 50 United States (D.C.) who are eligible to participate on a Survey Sampling International Panel and meet the minimum age requirement for the respective Panel. Quarterly drawings; enter by December 31, 2016 to be included in next drawing. To enter and for Official Rules, including odds, mail-in method of entry, and prize descriptions, visit here. Void where prohibited.
It is also important to ask only one question at a time. Questions that ask respondents to evaluate more than one concept (known as double-barreled questions) – such as “How much confidence do you have in President Obama to handle domestic and foreign policy?” – are difficult for respondents to answer and often lead to responses that are difficult to interpret. In this example, it would be more effective to ask two separate questions, one about domestic policy and another about foreign policy.

Survey Club has been offering online paid surveys since 2005, and in the fast paced every changing world of the web that’s a reassuringly long amount of time. They are a bit of an acquired taste, in that they specialise in long, detailed surveys for high end clients rather than the quick and cheerful consumer surveys that you may be more familiar with. Whilst this does mean that you may have to commit a bit more time, it does mean that if you have the patience to persevere with them they pay more money than most survey and reward sites. They also offer local taste tests (see what I said about ‘an acquired taste’?), and secret shopper opportunities.
We've tested hundreds of sites where you can take paid surveys for money and we've found that Swagbucks by far is our #1 pick. They've been around for years and have a solid track record of paying their users. Plus, we also like that they offer opportunities to get paid for doing things other than surveys, like signing up for offers or shopping in their portal.
Surveys can be super quick and take just a few minutes to fill out, or require around 15 minutes of your time. Five minute surveys pay $0.50 and surveys range from $0.40 up to the higher – and rarer – ones at $10.Paying out by the usual methods, Crowdology does PayPal and also vouchers. Most importantly, the minimum reward threshold is low so when you’ve earned $8, you can cash it out, unlike other sites which make you wait until you have earned much more money. The site offers prize draws from time to time for things like cinema tickets and surveys can be expected weekly.

Many of these offerings provide rich toolsets for survey design and a number of amenities to create better-designed surveys, starting with a range of questions. However, designing, executing, and analyzing the results of high-quality surveys can still require a level of expertise that can be gotten through extensive training. Indeed, while my reviews didn't discuss acquiring and evaluating survey samples in-depth, as they are only incidental to the tools, this is a discipline in and of itself.
By filling out your user profile thoroughly, you’ll be able to make sure you get invites to surveys which are actually suitable for you. There are basic qualification questions at the start of each questionnaire too, to ensure you are suited to filling it out before you get going. And you can make the most of the huge Toluna community yourself too – if you want, you can create your own polls on the site to ask people about anything and everything! It’s a nice addition to be able to get involved and have in-depth conversations with fellow users.

And lastly, let's discuss privacy.  In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion.  After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along.  More importantly, they take consumer information privacy seriously.  When they compile their reports for their clients, they scrub all data of any identifying information.


You won't get rich doing these things but it's legitimate and you'll get paid in the end. For example, you get a penny for each email you click. You get a penny for a video stream. You can earn dollars for fulfilling offers but those aren't nearly as quick as reading an email. They are upfront in what you get paid so you can decide if it's worth it.
Similar to pretests, pilot tests are used to evaluate how a sample of people from the survey population respond to the questionnaire. For a pilot test, surveyors typically contact a large number of people so that potential differences within and across groups in the population can be analyzed. In addition, pilot tests for many surveys test the full implementation procedures (e.g., contact letters, incentives, callbacks, etc.). Pilot tests are usually conducted well in advance of when the survey will be fielded so that more substantial changes to the questionnaire or procedures can be made. Pilot tests are particularly helpful when surveyors are testing new questions or making substantial changes to a questionnaire, testing new procedures or different ways of implementing the survey, and for large-scale surveys, such as the U.S. Census.
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For example, in a poll conducted after the presidential election in 2008, people responded very differently to two versions of this question: “What one issue mattered most to you in deciding how you voted for president?” One was closed-ended and the other open-ended. In the closed-ended version, respondents were provided five options (and could volunteer an option not on the list).
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