One of the most common formats used in survey questions is the “agree-disagree” format. In this type of question, respondents are asked whether they agree or disagree with a particular statement. Research has shown that, compared with the better educated and better informed, less educated and less informed respondents have a greater tendency to agree with such statements. This is sometimes called an “acquiescence bias” (since some kinds of respondents are more likely to acquiesce to the assertion than are others). A better practice is to offer respondents a choice between alternative statements. A Pew Research Center experiment with one of its routinely asked values questions illustrates the difference that question format can make. Not only does the forced choice format yield a very different result overall from the agree-disagree format, but the pattern of answers among better- and lesser-educated respondents also tends to be very different.
“Join my team” pitches – There are plenty of real ways to be your own boss and work for yourself. Unfortunately, these opportunities are often drowned out by the “join my team” pitches common at multi-level marketing jobs (MLMs). While not necessarily a scam in all cases, many of these companies require you to buy product, which means you’ll end up spending far more money than you’ll ever earn. If there is more money to be made by recruiting others to join your team than there is than by actually selling the product, it’s probably an MLM and best to just stay away.
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