For companies, one of the major dangers of paid online surveys is that you are giving participants an incentive to lie and cheat in order to take more surveys [source: Selling to Kids]. People might lie on their demographic profile to qualify for more surveys. They might sign up with the same company under multiple e-mail addresses to maintain several different profiles. They might rush through multiple-choice surveys randomly checking answers in order to complete the survey in the least amount of time possible.


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Like American Consumer Opinion, Harris Poll Online offers cash incentives to people who are willing to log in regularly and complete online surveys and questionnaires. Once you join, you’ll begin earning rewards for each survey you take. Once you earn enough reward “points”, you can turn them in for purchases made on websites like Amazon, iTunes, Home Depot and Walmart. Conversely, you can also turn in your points for movies, books, and home goods ordered straight from the Harris Poll website. Plus, you’ll be entered into a $10,000 sweepstakes each time you complete a survey.
Pinecone Research works a lot like other paid survey sites. Once you sign up, you’ll earn points for each survey you complete. As an added bonus, the responses you give during surveys will help you learn about new products before they hit the market and influence their respective marketing campaigns. And once you start racking up the points, you can redeem them for cash or prizes.
And you won't have to design your surveys just for one audience, either. FluidSurveys includes support for 64 languages, along with bulk translation tools, so you can make a survey that's ready for much of the world. You can even take PayPal payments in a survey, making them a bit more like a standard form with questions. It's a SurveyMonkey product, it definitely has enough to make it worth considering on its own.
Polls and surveys are pretty similar—after all, a poll is just a simple survey with one question. That often makes poll apps far simpler to build and answer, since they're focused on just one question. PopSurvey takes that same poll-style approach, and adds it to a normal survey that can have as many questions as you need—but your survey itself will look as simple as a poll, with only one question shown at a time.
For example, while many packages provide the ability to preview what a survey looks like on a desktop or a mobile device, Qualtrics does simultaneous and synchronized previews of both, side by side. And there was simply nothing in any other package that could compare to the power of its "Survey Flow" capability for tracking what can be a twisted path through complex surveys. Qualtrics also has an excellent reporting feature, including a number of advanced statistical analysis and semantic analysis of textual responses as well as robust report formatting.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.
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