And lastly, let's discuss privacy. In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion. After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along. More importantly, they take consumer information privacy seriously. When they compile their reports for their clients, they scrub all data of any identifying information.
That’s a really old and huge presence in research industry that has partnered with many of what are listed in this very list. So Signing up on ClixSense, you can also take paid survey invitations from multiple survey sites and research firms, like Opinion Outpost, Nielson Media Research, YouGov, I-Poll, MySurvey, Toluna and more, almost half of all those survey sites being listed here.
For companies, one of the major dangers of paid online surveys is that you are giving participants an incentive to lie and cheat in order to take more surveys [source: Selling to Kids]. People might lie on their demographic profile to qualify for more surveys. They might sign up with the same company under multiple e-mail addresses to maintain several different profiles. They might rush through multiple-choice surveys randomly checking answers in order to complete the survey in the least amount of time possible.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.