Scammers use a diverse variety of methods to allure and dupe unsuspecting victims. Some ads and offers look so real that even the most seasoned internet veterans can be tricked. However, many scams target people new to the market who may be more susceptible to “get rich quick” schemes because they're unaware of what you can reasonably make taking surveys. It is incredibly uncommon to be offered more than $10 to complete a 20 minute survey. Not that one offering that or more is definitely a scam, it's just important to be cautious. While some experienced and well credited survey takers receive legitimate offers paying that pay big money, if you're new to survey taking you should definitely steer clear of anyone offering you hundreds to complete a survey.
Typeform lets you create surveys using conversational data collection methods evocative of a real-life interviewer. Typeform will feed your survey-taker a question and, based on their response, feed them one of several follow-up questions that ensure a natural progression, avoiding the “just check the next box” feeling that accompanies so many surveys.
The concept of data mining and profiting off that data mining isn't anything new. And while some companies engage in some rather disreputable practices to do this, Global Test Market seems to be doing just fine with the whole “consent to disclose” thing. More importantly, in some cases this may help you as some companies will offer to do more specialized product testing once they've identified you as their target demographic.
Focus groups are very different from pilot tests because people discuss the survey topic or respond to specific questions in a group setting, often face to face (though online focus groups are sometimes used). When conducting focus groups, the surveyor typically gathers a group of people and asks them questions, both as a group and individually. Focus group moderators may ask specific survey questions, but often focus group questions are less specific and allow participants to provide longer answers and discuss a topic with others. Focus groups can be particularly helpful in gathering information before developing a survey questionnaire to see what topics are salient to members of the population, how people understand a topic area and how people interpret questions (in particular, how framing a topic or question in different ways might affect responses). For these types of focus groups, the moderator typically asks broad questions to help elicit unedited reactions from the group members, and then may ask more specific follow-up questions.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.