It's not all about your own records. Your contacts and customers took the time to take your survey, so it'd be nice for you to take a minute and say thank you. But it doesn't even have to take a minute of your time. All you need to do is have Zapier automatically send an email to each person who fills out your survey. You could even include extra info about your company, or perhaps a special coupon code as an extra thanks.
A popular and free survey site, Toluna boats more than nine million users across the globe and is well known in the industry, having been running for 17 years. Offering questionnaires for you to fill in to provide leading companies with your opinions, Toluna also runs a range of internal games and schemes, as well as offering product testing to some lucky users who can bag free products.
When asking closed-ended questions, the choice of options provided, how each option is described, the number of response options offered and the order in which options are read can all influence how people respond. One example of the impact of how categories are defined can be found in a Pew Research poll conducted in January 2002: When half of the sample was asked whether it was “more important for President Bush to focus on domestic policy or foreign policy,” 52% chose domestic policy while only 34% said foreign policy. When the category “foreign policy” was narrowed to a specific aspect – “the war on terrorism” – far more people chose it; only 33% chose domestic policy while 52% chose the war on terrorism.
There are several steps involved in developing a survey questionnaire. The first is identifying what topics will be covered in the survey. For Pew Research Center surveys, this involves thinking about what is happening in our nation and the world and what will be relevant to the public, policymakers and the media. We also track opinion on a variety of issues over time so we often ensure that we update these trends on a regular basis so we can understand whether people’s opinions are changing.
One other challenge in developing questionnaires is what is called “social desirability bias.” People have a natural tendency to want to be accepted and liked, and this may lead people to provide inaccurate answers to questions that deal with sensitive subjects. Research has shown that respondents understate alcohol and drug use, tax evasion and racial bias; they also may overstate church attendance, charitable contributions and the likelihood that they will vote in an election. Researchers attempt to account for this potential bias in crafting questions about these topics. For instance, when Pew Research Center surveys ask about past voting behavior, it is important to note that circumstances may have prevented the respondent from voting: “In the 2012 presidential election between Barack Obama and Mitt Romney, did things come up that kept you from voting, or did you happen to vote?” The choice of response options can also make it easier for people to be honest; for example, a question about church attendance might include three of six response options that indicate infrequent attendance. Research has also shown that social desirability bias can be greater when an interviewer is present (e.g., telephone and face-to-face surveys) than when respondents complete the survey themselves (e.g., paper and web surveys).
It's integrated with WordPress—and developed by Automattic, the company behind WordPress.com—so your surveys will look great on your blog, too, and you'll use your WordPress.com account to sigup for an account. That'll get you all of Polldaddy's base features for free; all you'll miss out on are custom CSS, report filtering, and similar pro features—but even those are reasonably priced for unlimited responses.
Survey Junkie uses a point system for their rewards. For every survey you complete, you’ll get anywhere from 50 – 450 points. 100 points equals $1. Unlike some of the other competition, Survey Junkie is very honest about how much you’ll make. They clearly say on their website, “You Will Not Get Rich” taking surveys. This is refreshing to see after so many websites claim you’ll be able to quit your day job and sit at home taking surveys all day.
MintVine is a cool looking paid survey site that makes it easy to complete a survey, without having to spend too long learning how to do it. One of the things I liked most about MintVine is that they offer a huge amount of ways to get paid: there’s the old favorite PayPal of course, but you can also choose Starbucks cards, Amazon and other gift cards, and even restaurant cards. Your surveys can pay for your next meal, and it’s easy to rack up points here. Some users have reported delays in receiving payments however, but this isn’t a scam and MintVine are working hard to speed up their process and iron our any glitches. If they do, they could be heading into the Survey Cool top ten in 2018.
Design and pre-test questionnaires: Designing the questionnaire carefully and then pre-testing it before fielding it to your entire sample is crucial to getting data that are valid and reliable. For example, careful questionnaire design and pre-testing can help reduce the chance that respondents may interpret the meaning of questions differently. Future posts in this series will tackle these important steps in much greater detail.