When explicitly offered the economy as a response, more than half of respondents (58%) chose this answer; only 35% of those who responded to the open-ended version volunteered the economy. Moreover, among those asked the closed-ended version, fewer than one-in-ten (8%) provided a response other than the five they were read; by contrast fully 43% of those asked the open-ended version provided a response not listed in the closed-ended version of the question. All of the other issues were chosen at least slightly more often when explicitly offered in the closed-ended version than in the open-ended version. (Also see “High Marks for the Campaign, a High Bar for Obama” for more information.)
3. Reporting. As survey responses come in or after a survey is complete, you'll want to see how people responded. All products have the ability to see how individual respondents answered all questions. They can also generate at least basic bar and pie charts to provide simple visualization along with some way to export both the data (often in a spreadsheet-ready form) and the charts (often in a format such as PDF or Microsoft PowerPoint). More advanced products can augment these charts with various measures such as averages and response count, and then filter the results based on the responses to different questions. Or they can produce crosstabs, share customized reports with colleagues, and even dip into more analyses that require a bit of statistics expertise.
“I participated in an in-home product trial study. A coffee machine company sent me one of the coffee makers along with about 200 coffee pods. I received $7 for completing 3 short surveys. Plus, after the study, the company said I could keep the coffee maker. So, I got like 4 mos of coffee for everyone in my household, a free coffee maker and $7!” - David W.
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