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If you're wanting to survey your customers, you'll need to do more than just share a link to your survey on social networks. You might want to find out what each of your new customers think about your app, site, or store. For that, connect your e-commerce platform or payments app to your survey builder, and have it send a survey invite to each of your new customers.
One of the most important ways to determine whether respondents are interpreting questions as intended and whether the order of questions may influence responses is to conduct a pretest using a small sample of people from the survey population. The pretest is conducted using the same protocol and setting as the survey and is typically conducted once the questionnaire and procedures have been finalized.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.