Now that you've learned the basics you need to build a survey and have found a survey app to use, you're all ready to create an amazing survey and gather the data you've been needing. But what will you do with all that data? That's what Chapter 8 is for. It's an in-depth guide to optimizing your survey and turning your data into meaningful graphs—complete with template spreadsheets to help you easily analyze your survey data.
PollDaddy doesn’t allow data exporting, meaning you can only see responses in the aggregate. This view is sufficient if you’re just looking for the big picture, or aren’t confident in your analytical skills. The type of survey you need to run often determines whether you need data exporting functionality or not, so be sure to think through your survey plan in advance.

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PollDaddy doesn’t allow data exporting, meaning you can only see responses in the aggregate. This view is sufficient if you’re just looking for the big picture, or aren’t confident in your analytical skills. The type of survey you need to run often determines whether you need data exporting functionality or not, so be sure to think through your survey plan in advance.
When measuring change over time, it is important to use the same question wording and to be sensitive to where the question is asked in the questionnaire to maintain a similar context as when the question was asked previously (see question wording and question order for further information). All of our survey reports include a topline questionnaire that provides the exact question wording and sequencing, along with results from the current poll and previous polls in which the question was asked.

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While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.
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