It is also important to ask only one question at a time. Questions that ask respondents to evaluate more than one concept (known as double-barreled questions) – such as “How much confidence do you have in President Obama to handle domestic and foreign policy?” – are difficult for respondents to answer and often lead to responses that are difficult to interpret. In this example, it would be more effective to ask two separate questions, one about domestic policy and another about foreign policy.
The Once a Month Meals team uses Zapier's Google Sheets integration for just that. Whenever their SurveyMonkey applicant survey is filled out with, their Zap copies the survey data into different worksheets in the spreadsheet based on types of meals the applicant can cook. Their team can then find cooks for each type of menu just by opening the correct sheet.
That said, with surveys often being iterative projects, it is sometimes difficult to anticipate this in advance, so also inquire whether it is possible to upgrade or downgrade. In general, I looked at feature sets that tended to be available at two pricing tiers: basic tiers at approximately $300 per year and advanced tiers at approximately $1,000 per year. However, there are bargains to be found among the field, particularly if you're willing to endure some UI or feature compromises.
But what makes me smile is SurveyGizmo's Survey Diagnostics tools, which uses data from other surveys in SurveyGizmo to estimate the accessibility of your survey, and how long it'll take people to complete. You can even get SurveyGizmo's team to test your survey for you, or invite others' feedback on your survey. That way, you'll get a polished survey others are sure to fill out. A survey that, perhaps, will even make them smile.