For some companies, working from home can be a matter of more hours in the day. This is especially true for small businesses and new companies where they can’t afford to waste even one minute of the workday. “Being a small startup, every hour of the day is important,” says Tim Segraves, co-founder and CTO of Revaluate, “If we all spent an hour of day commuting, that would be almost 20 hours a week that would go to commuting instead of building out our product and business.”
An example of a wording difference that had a significant impact on responses comes from a January 2003 Pew Research Center survey. When people were asked whether they would “favor or oppose taking military action in Iraq to end Saddam Hussein’s rule,” 68% said they favored military action while 25% said they opposed military action. However, when asked whether they would “favor or oppose taking military action in Iraq to end Saddam Hussein’s rule even if it meant that U.S. forces might suffer thousands of casualties,” responses were dramatically different; only 43% said they favored military action, while 48% said they opposed it. The introduction of U.S. casualties altered the context of the question and influenced whether people favored or opposed military action in Iraq.