A popular and free survey site, Toluna boats more than nine million users across the globe and is well known in the industry, having been running for 17 years. Offering questionnaires for you to fill in to provide leading companies with your opinions, Toluna also runs a range of internal games and schemes, as well as offering product testing to some lucky users who can bag free products.
Maybe you have a commute that makes you frustrated before you even hit your desk, and all you can do while you drink your morning coffee is fantasize about what you could buy with all that gas money. For employees who work far from the office, cutting out the commute can make a world of difference for their stress and overall health. For Charlie Harary, CEO of H3 & Company and professor at the Syms School of Business at Yeshiva University, cutting down on how many days a week one of his employees needed to commute allowed one employee to get more done in her working hours. “I have an employee that has a two-hour commute to the office each way. Once day, she mentioned to me that she had to leave early to get home in time to make a family obligation. I asked her why and she detailed out her daily commute. I was shocked by the sheer difficulty it was for her to get to the office each day.”
Pew Research Center pretests all of its questionnaires, typically on the evening before a survey is scheduled to begin. The staff then meet the following day to discuss the pretest and make any changes to the questionnaire before the survey goes into the field. Information from pretesting is invaluable when making final decisions about the survey questionnaire.
Everyone on your team can add questions and multimedia you want to include in a survey, and share it with each other. Then, when it's time to make the final survey, you can pull everything in together and make the final survey in minutes. Finally, you can share your results page with a download or with an online, password-protected dashboard, so everyone can get the feedback immediately.
Privacy: 5.0/5.0 – Swagbucks' privacy policy for its own site is excellent; they always tell you exactly how your info will be used. We have not personally received any spam through Swagbucks. As with most other survey sites, Swagbucks does contain links to other sites which may have different privacy policies, so you should be careful when visiting other sites.  You can read Swagbucks' privacy policy yourself here.
PollDaddy doesn’t allow data exporting, meaning you can only see responses in the aggregate. This view is sufficient if you’re just looking for the big picture, or aren’t confident in your analytical skills. The type of survey you need to run often determines whether you need data exporting functionality or not, so be sure to think through your survey plan in advance.
Mainly conducting polls for governments, public bodies and the business world, Opinion Outpost is a popular survey site as unlike some sites, which require you to accrue a significant amount before you can claim your money, it has one of the lowest payout thresholds. You only need to fill out five surveys, earning a couple of dollars, before being able to claim pay, so you can redeem your money more quickly.
Kwik Surveys lets you fully export your results in multiple file types, meaning you can analyze your results in Excel or statistics software of choice. Why does this matter? Instead of just seeing your overall results, you can manipulate the data and get useful insights by testing for significance or putting related questions together in crosstabs. Kwik Surveys will clear your data after six months, so exporting is key if you want to keep a record of the surveys you’ve already run.
Its drag-and-drop editor is touch-ready, so you can put together a survey from any device. There are standard survey elements you'd expect, each with large buttons that are easy to tap on mobile. And, you can include a media gallery in a question, where you can use large images as questions to let people pick a graphical option in your survey—perhaps to say which food looks most tempting.
The free site screens you when you sign up, asking a range of questions so you can be sent the surveys which will be suitable for you. You can also join up with a social media account like Facebook or LinkedIn instead of using your email address. Filling out surveys for money with Opinion Outpost will first give you Opinion Points – with 10 points worth $1. Most surveys will take between 10 and 30 minutes and are worth anything from $1 to $5. Typical survey time is around 15 minutes, and participants are also entered into quarterly prize draws, touted to be for $10,000! However some people think their surveys don’t come around often enough, and completing some surveys will enter you into prize draws rather than paying out cash.
Swagbucks remains popular as they are a reliable site, offering novel ways to earn rewards, including playing games and watching videos. Completing polls and surveys for money takes around 10 minutes each and can make up the bulk of your time on the site. You won’t always qualify, and getting to a late stage in a survey application process and then finding out you’re not qualified can be pretty galling. The slickly designed website is straightforward and pleasing to use and also allows you to make money on your shopping by offering a range of affiliate links. By simply clicking on the Swagbucks link and shopping at sites including Amazon, Walmart and Nike, you will earn points, as those companies are paying Swagbucks to link to them, and you get a share of their fee.

The point of each survey is to present you with a topic you're interested in and qualified to discuss for the benefit of the researcher. Surveys range in time required, from very short to quite long. Because researchers are looking for opinions only from certain segments of people, you may find you have to try a few surveys before you're qualified to give your opinion on one. Keep at it, and you'll eventually find one that's right up your alley.


First, it is important to ask questions that are clear and specific and that each respondent will be able to answer. If a question is open-ended, it should be evident to respondents that they can answer in their own words and what type of response they should provide (an issue or problem, a month, number of days, etc.). Closed-ended questions should include all reasonable responses (i.e., the list of options is exhaustive) and the response categories should not overlap (i.e., response options should be mutually exclusive).

Survey Club has been offering online paid surveys since 2005, and in the fast paced every changing world of the web that’s a reassuringly long amount of time. They are a bit of an acquired taste, in that they specialise in long, detailed surveys for high end clients rather than the quick and cheerful consumer surveys that you may be more familiar with. Whilst this does mean that you may have to commit a bit more time, it does mean that if you have the patience to persevere with them they pay more money than most survey and reward sites. They also offer local taste tests (see what I said about ‘an acquired taste’?), and secret shopper opportunities.

There are several steps involved in developing a survey questionnaire. The first is identifying what topics will be covered in the survey. For Pew Research Center surveys, this involves thinking about what is happening in our nation and the world and what will be relevant to the public, policymakers and the media. We also track opinion on a variety of issues over time so we often ensure that we update these trends on a regular basis so we can understand whether people’s opinions are changing.
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