Today, there are more ways than ever to take the measure of people or at least their digital personas. Particularly in advertising research, many firms stand ready to piece together the trail of online and offline traffic, transactions, and social media activity that we often unconsciously leave. But there are still countless applications for surveys, blends of art and science that seek to enhance understanding of a topic by asking people about what they do or think. Surveys are used to support almost any aspect of a business that intersects with an audience, whether customers or partners. That can include digital marketing campaigns, customer service and helpdesk, employee satisfaction, political polling, event feedback, and many other purposes.
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Almost every big business has gotten on the social media bandwagon as a means to reach their customers directly, and without paying heavily for television, print, or radio ads. But not every big business has someone to manage their social media accounts, which is why more individuals have begun marketing themselves as social media managers and helping businesses grow their online following and expand their reach.
What It Is: Transcription essentially involves you listening to audio files and typing out what you hear. Easy enough, right? Companies usually hire transcriptionists without much experience, so some job postings might only require you to have a computer and keyboard to get started. Transcription jobs can vary from transcribing a college lecture to a doctor's medical dictation, while most companies allow you to make your own schedule.
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Online surveys are increasingly becoming the leading research tool for companies, medical and educational institutions looking to gather valuable feedback from normal everyday people on products, services and more. They then use the information they gather to improve everything from the design of a sneaker to life-saving heart medications. In exchange for this feedback, survey participants are paid a varied amount of money.
You won't get rich doing these things but it's legitimate and you'll get paid in the end. For example, you get a penny for each email you click. You get a penny for a video stream. You can earn dollars for fulfilling offers but those aren't nearly as quick as reading an email. They are upfront in what you get paid so you can decide if it's worth it.
While surveys vary widely in how they are conducted and used, there are a number of components that are common across nearly all surveys. Many of these common features have been studied in extensive detail by survey methodologists, psychologists, statisticians, and many other fields of research. The general process of survey research is outlined in the figure below.