It's not all about your own records. Your contacts and customers took the time to take your survey, so it'd be nice for you to take a minute and say thank you. But it doesn't even have to take a minute of your time. All you need to do is have Zapier automatically send an email to each person who fills out your survey. You could even include extra info about your company, or perhaps a special coupon code as an extra thanks.

If you do use WordPress, though, it’s easy to embed your survey on your website or serve your survey as a pop-up. Another benefit is offline data collection. By downloading the PollDaddy app to your iOS mobile device or tablet, you can collect responses on a street corner, at the park, or at a tradeshow or conference, wherever your ideal audience is.

SurveyGizmo is a flexible freemium option for surveys. The free version has ~25 question types, letting you write a survey that caters to specific needs. If you need even more question types, you can bump up to the next paid level whenever you need to, and drop back down when you don’t ($22/month—the lowest paid level—gets you additional branding and logic options).

It’s easy to earn cash for surveys. How much you get paid completely depends on how many paid surveys you attempt and complete. Each online survey has a different payout, with some offering as much as $50. Most will pay less, but also take less time. Expect to earn about 40 to 200 SB points per survey (100 SB = $1), with occasional opportunities with much higher earning potential.