One of the most common formats used in survey questions is the “agree-disagree” format. In this type of question, respondents are asked whether they agree or disagree with a particular statement. Research has shown that, compared with the better educated and better informed, less educated and less informed respondents have a greater tendency to agree with such statements. This is sometimes called an “acquiescence bias” (since some kinds of respondents are more likely to acquiesce to the assertion than are others). A better practice is to offer respondents a choice between alternative statements. A Pew Research Center experiment with one of its routinely asked values questions illustrates the difference that question format can make. Not only does the forced choice format yield a very different result overall from the agree-disagree format, but the pattern of answers among better- and lesser-educated respondents also tends to be very different.
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After you sign up, you’ll receive surveys on various topics and products via email. Once you complete these surveys and build up a stash of “points,” you can redeem them for cash via PayPal, purchases made through Amazon.com, or gift cards to various retailers. As an alternate suggestion, you can even redeem your rewards as a donation to the Red Cross.
A popular and free survey site, Toluna boats more than nine million users across the globe and is well known in the industry, having been running for 17 years. Offering questionnaires for you to fill in to provide leading companies with your opinions, Toluna also runs a range of internal games and schemes, as well as offering product testing to some lucky users who can bag free products.

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This is a good option if you’re asking basic questions and only need to use multiple choice, multi-select, and open-answer formats. The answer options can be randomized, making your results more reliable by combating any selection bias that might be hidden in the answer order. The lack of page or question logic, however, makes it harder to ask follow-up questions.

Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.
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