In the end, there was one product that stood above all others and that was Qualtrics, which earns our Editors' Choice. Its unique UI, while initially more overwhelming than other products and occasionally requiring more steps than in competitive offerings, does an excellent job of providing a wide array of options while enabling direct access to survey questions. Other powerful and clever touches abound as well.
Among those tools, you'll find the features you need to be creative with your survey, including options to let your contacts capture images, record audio and video, and upload files from your survey. You can upload photos of your own, store them in Surveypal, and reuse them later in your surveys—and you can add custom code to your survey to track analytics and more. You'll get the same great survey features, with an extra dose of creativity.
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By filling out your user profile thoroughly, you’ll be able to make sure you get invites to surveys which are actually suitable for you. There are basic qualification questions at the start of each questionnaire too, to ensure you are suited to filling it out before you get going. And you can make the most of the huge Toluna community yourself too – if you want, you can create your own polls on the site to ask people about anything and everything! It’s a nice addition to be able to get involved and have in-depth conversations with fellow users.
It's not all about your own records. Your contacts and customers took the time to take your survey, so it'd be nice for you to take a minute and say thank you. But it doesn't even have to take a minute of your time. All you need to do is have Zapier automatically send an email to each person who fills out your survey. You could even include extra info about your company, or perhaps a special coupon code as an extra thanks.
Define the research question: This is critically important to the success of a survey research project. Without a clearly defined question, it is difficult to determine the best approach for conducting the survey. For example, based on the research question, are the needed data exploratory, descriptive, or causal? The answer to this basic question has huge implications for the entire research process, yet it is often not directly addressed.